Vieito, J., Rocha, A.F. and Rocha, F.T. (2014) Brain Activity of the Investor’s Stock Market Financial Decision. Journal of Behavioral Finance, in press.

has been cited by the following article:

• TITLE: Electroencephalographic Activity Associated to Investment Decisions: Gender Differences

  AUTHORS: Armando F. Rocha, João Paulo Vieito, Eduardo Massad, Fábio T. Rocha, Roberto Ivo Lima

  KEYWORDS: Neurofinance, EEG, Stock Investment, Brain Activation, Loreta, Decision Making

  JOURNAL NAME: Journal of Behavioral and Brain Science, Vol.5 No.6, June 12, 2015

  ABSTRACT: Literature in finance and neurosciences shows that male and female differ in many relevant issues concerning financial decision investment. Here, we studied the EEG activity recorded while volunteers were playing a stock trading game to investigate these gender differences. 20 males and 20 females made 100 trading decisions using a portfolio of 200 shares of 7 different companies. Males and females were equally successful in earning above the market. sLORETA was used to identify sources of EEG recorded 2 seconds before trading decision. Results showed that male and female used different sets of neuron to make equally successful financial decisions.