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J. T. Cacioppo, S. L. Crites Jr., W. L. Gardner and G. G. Bernston, “Bioelectrical Echoes from Evaluative Catego- rizations: I. A Late Positive Brain Potential That Varies as a Function of Trait Negativity and Extremity,” Journal of Personality and Social Psychology, Vol. 67, No. 1, 1994, pp. 15-125.

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