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Bowden, J.L.-H., Conduit, J., Hollebeek, L., Luoma-aho, D.V. and Solem, B.A.A. (2018) The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities. In: Johnston, K.A. and Taylor, M., Eds., The Handbook of Communication Engagement, John Wiley & Sons Inc., New York, 491-504.
https://doi.org/10.1002/9781119167600.ch33
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