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Li, X., Troutt, M.D., Brandyberry, A. and Wang, T. (2011) Decision Factors for the Adoption and Continued Use of Online Direct Sales Channels among SMEs. Journal of the Association for Information Systems, 12, 1-31.
https://doi.org/10.17705/1jais.00255
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.190.4131&rep=rep1&type=pdf
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