Olshavsky, R.W. and Spreng, R.A. (1996) An Exploratory Study of the Innovation Evaluation Process. Journal of Product Innovation Management, 13, 512-529. - References

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Olshavsky, R.W. and Spreng, R.A. (1996) An Exploratory Study of the Innovation Evaluation Process. Journal of Product Innovation Management, 13, 512-529.
https://doi.org/10.1016/S0737-6782(96)00037-9

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