TITLE:
A Customer’s Perspective of Green Banking: A Case Study of Commercial Banks in Mauritius
AUTHORS:
Neeveditah Pariag-Maraye, Nalina Munusami, Karishma Ansaram
KEYWORDS:
Commercial Banks, Customer’s Perspective, Green Banking, Mauritius
JOURNAL NAME:
Theoretical Economics Letters,
Vol.7 No.7,
November
28,
2017
ABSTRACT: The objective of this research is to gauge the level
of customers’ awareness on Green Banking products and services by commercial
banks in Mauritius. Additionally, this research investigates the opinion of
customers as regards to Green Banking concept and evaluates the influence of
the Green Banking initiatives adopted internationally on Mauritian customers.
The primary data was collected through a sample of 200 questionnaires from
customers and using SPSS software to generate the descriptive results. From the
mean analysis obtained for influence of Green Banking products and services on
bank customers, it can be noticed that advertising for e-statements, internet
banking, and mobile banking amongst others was not influenced greatly by respondents. However, the majority of the respondents rated positively to the
efficiency of green projects/CSR that is implemented by green banks in
Mauritius. It can also be noted that most of the respondents make use of
e-statements with a mean score of 3.53 followed by the use of internet banking
and mobile banking with higher mean scores.