TITLE:
Research on the Influence of Recommended Sources on the Adoption Intention in Online Shopping Environment
AUTHORS:
Haiquan Chen, Huan Wang, Li Liu
KEYWORDS:
Recommended Information Sources, Perceived Usefulness, Cognitive Complexity, Adoption Intentions
JOURNAL NAME:
Journal of Service Science and Management,
Vol.10 No.5,
October
24,
2017
ABSTRACT:
The development of shopping website allows consumers to enjoy the convenience
brought by the Internet, but too much commodity information makes
consumers have no choice, thus the personalized recommendation come into
being. A good personalized recommendation system can help consumers reduce
the cost of information search and make quick purchase decisions. Correspondingly
inappropriate recommended time nodes and recommendation
information will cause consumer dissatisfaction, affecting the consumer’s
shopping experience. This paper focuses on the impact of the recommended
information sources in the personalized recommendation service on the
adoption of consumer information. It also verifies the mediating and regulatory
effects of perceived usefulness and cognitive complexity on the effect of
recommended information on the adoption intention.