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http://www.tandfonline.com/doi/abs/10.1080/13527250701844019
https://doi.org/10.1080/13527250701844019

has been cited by the following article:

• TITLE: Research on Communication Identification of Intangible Cultural Heritage Popular Science Publication Based on AHP and Entropy Method

  AUTHORS: Yun Zhu, Hui Ye, Shukun Tang

  KEYWORDS: Popular Science Publication, Use and Gratification, AHP, Entropy Method, Identification

  JOURNAL NAME: Open Journal of Social Sciences, Vol.5 No.8, August 15, 2017

  ABSTRACT: Based on “uses and gratifications theory”, the authors build an evaluation model of the communication identification of intangible cultural heritage (ICH) popular science publication. The weighed score of the model is obtained according to experts and general audience survey. The result is as follow: the factors at all the levels of use and identification affect audience identification in the evaluation model of communication identification of ICH popular science publication. Among these factors, audience from whom to know this channel, clear demonstration and integrating into relevant situation of skills and knowledge, these three indicators have significant influence on the communication identification of ICH popular science publication. It not only helps audience to obtain knowledge, but also generates audiences’ interests and making a combination between new media and themselves by other people.