TITLE:
Service Blueprint a Tool for Enhancing Service Quality in Restaurant Business
AUTHORS:
Muhammed Zakir Hossain, Fabiha Enam, Saraj Farhana
KEYWORDS:
Blueprint, Service, Service Process, Service Redesign, Improvement, Restaurant
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.7,
July
13,
2017
ABSTRACT: The
paper analyses its existing service blueprint along with recommends how the
restaurant can enhance its quality service as well as efficiency level. Based
on the semi-structured interview on the restaurant, a new service blueprint has
been redesigned which limits the present and potential failure points in the
existing process. High participation level from the customer along with service
providers and employees will add a new value to the efficiency level of the
service quality.