TITLE:
Customization-Massing—New Angle of View to Implement C2B Development in China
AUTHORS:
Xin Song, Lei Tang
KEYWORDS:
Customization-Massing, Consumer to Business, Mass Customization, Flexible Production, Personalized Marketing
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.6,
June
12,
2017
ABSTRACT: In Consumer to Business (C2B) mode driven by consumer demand, enterprises must not
only meet the requirements of individual customers, but also take into account
the trade-off between cost and profit. Customization-massing becomes the core
model successfully
implementing the C2B. This article analyses and expounds the principle and the main way
of realizing C2B by customization-massing from two aspects “personalized marketing” and “flexible production”, and proposes “Intelligent manufacturing” and “3D technology” will be the future direction of C2B development in
China.