TITLE:
“Last Kilometer” Distribution Strategy Research of the County Logistics
AUTHORS:
Zhimin Guo, Peijia Guo, Wenyi Zhao, Jiani Wu, Huiling Xiao, Qing Liang, Qingming Zou
KEYWORDS:
Last Kilometer, Distribution, E-Commerce
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.5 No.5,
May
23,
2017
ABSTRACT: With the rapid development of e-commerce, the rural
e-commerce also has gained great progress. The scale of the county logistics is
also broadened. However, as the end of the logistics service chain directly
linked with the customer, the “last
kilometer” distribution strategy has become a bottleneck in the development of
the county logistics. By analyzing the present situation and existed problems
of the county logistics distribution, this paper explores main factors working
on rural e-commerce distribution, and based
on which it proposes “the last kilometer” distribution strategy of the county
logistics.