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Srivastava, R.K., Shervani, T.A. and Fahey, L. (1999) Marketing, Business Processes and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing. Journal of Marketing, 63, 168-179.
https://doi.org/10.2307/1252110
has been cited by the following article:
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TITLE:
New Technologies for Mobile Salesforce Management and CRM
AUTHORS:
Cameron Fisher
KEYWORDS:
CRM, Cloud, Microsoft, Mobile, Salesforce, Sales Force Automation, Salesforce.com
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.4,
April
30,
2017
ABSTRACT: As technology
advances, the capabilities of the modern salesforce continue to evolve. By applying
a modern CRM system, the ability to manage selling relationships is accelerating.
This document describes a range of recent innovations that support a multichannel
approach to building valuable customer connections.