TITLE:
Measuring Customer Feedback, Response and Satisfaction
AUTHORS:
Rebecca Milner, Adrian Furnham
KEYWORDS:
Customer Feedback, Questionnaires, Inventories, Service, Quality
JOURNAL NAME:
Psychology,
Vol.8 No.3,
February
14,
2017
ABSTRACT: This paper reviews various different questionnaires designed to measure customer response to a particular service. They differ on various criteria including the dimensions that they are trying to evaluate their established psychometric qualities and their usage. Recommendations for their use are made.