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has been cited by the following article:

• TITLE: On the Attraction Gap between Chinese and US Movie: From the Perspective of the Audience

  AUTHORS: Dongjin Yang, Biying Liu

  KEYWORDS: Chinese Movie, US Movie, Movie Attraction, Motion Picture

  JOURNAL NAME: Open Journal of Social Sciences, Vol.5 No.2, January 25, 2017

  ABSTRACT: This article studies the attraction gap between Chinese and US movie from the perspective of the audience. By employing analysis model of movie attraction, questionnaire and quantitative analysis, this paper explores gaps between Chinese and US movies, and discusses the reasons for forming these gaps. The findings demonstrate that: 1) there are perceived value gaps between Chinese and US movie, 2) on the item level, the larger gaps are truth revelation, sensitive topics, mind purification, mental harvest, friends’ praise, unexpectedness, logic, representative, fascination, and 3) on the factor level, the larger gaps are satisfaction of curiosity, plot and moral education.