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Park, D.J. and Berger, B.K. (2004) The Presentation of CEOs in the Press, 1990-2000: Increasing Salience, Positive Valence, and a Focus on Competency and Personal Dimensions of Image. Journal of Public Relations Research, 16, 93-125.
https://doi.org/10.1207/s1532754xjprr1601_4

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