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Theodosiou, M., Kehagias, J. and Katsikea, J. (2012) Strategic Orientations, Marketing Capabilities and Firm Performance: An Empirical Investigation in the Context of Frontline Managers in Service Organizations. Industrial Marketing Management, 41, 1058-1070.
http://dx.doi.org/10.1016/j.indmarman.2012.01.001
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