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http://dx.doi.org/10.1080/13602380412331288800

has been cited by the following article:

• TITLE: Localization of International Hotel Brands in China

  AUTHORS: Yu Wang

  KEYWORDS: International Hotel Brands, Localization, Localization Strategy

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.6 No.9, September 12, 2016

  ABSTRACT: The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic. The localization of international hotel brands is the inevitable trend of the development of international hotel. This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization.