TITLE:
Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model
AUTHORS:
L. Muhamad Safiih, A. G. Ateq Mezral
KEYWORDS:
Lexicographic Goal Programming, Multi-Choice Goal Programming with Utility Function, Retail Loyalty Program Membership
JOURNAL NAME:
Theoretical Economics Letters,
Vol.6 No.5,
September
8,
2016
ABSTRACT: This study introduces an alternative through two
phases of goal programming to overcome the existing membership model problem
that does not have a specific mathematical method to examine whether the
receipt number of members is compatible with the criteria or characteristics
that apply for membership through the lexicographic goal programming (LGP) and
multi-choice goal programming with utility function (MCGP-U). It is applied for
membership artificial data. The results indicate that both goal programming
methods could meet the retail loyalty program membership modus operandi.