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has been cited by the following article:

• TITLE: Literature Review on Product Distinctiveness Evaluation and Consumer Choice Based on Need for Uniqueness

  AUTHORS: Min Gao, Bingqun Cui

  KEYWORDS: Product Distinctiveness, Need for Uniqueness, Feature Comparison, Choice Set

  JOURNAL NAME: American Journal of Industrial and Business Management, Vol.6 No.7, July 22, 2016

  ABSTRACT: Product distinctiveness evaluation based on need for uniqueness is a fundamental psychological process in consumer choice, and researchers have found some results about it. From product feature comparison perspective, this article arranges these influence factors and establishes the structural system of consumer evaluation for product distinctiveness, and summarizes the researches achievements in this field.