TITLE:
Role of Focus Group Discussion (FGD) in e-Business Research
AUTHORS:
Norshakirah Ab Aziz
KEYWORDS:
Focus Group Discussion, FGD, e-Business, Mixed Method
JOURNAL NAME:
Open Access Library Journal,
Vol.2 No.1,
January
29,
2015
ABSTRACT:
e-Business is a vast area of study. Normally Information System
researchers preferred to use a combination of quantitative and qualitative
study or known as Mixed Method approach. This is because qualitative study is able
to explain the quantitative finding in more details. Malaysian e-Supply Chain
(e-SC) was chosen as domain for this study and the ultimate goal of research is
to identify measurement parameters for trusted trading partner. This study
focused on the role of Focus Group Discussion (FGD) as a tool for e-Business
research included with the FGD procedure, size of participant, and challenges
in conducting the FGD sessions.