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Morales, L., Griffith, G., Wright, V., Fleming, E., Umberger, W. and Hoang, N. (2013) Variables Affecting the Propensity to Buy Branded Beef among Groups of Australian Beef Buyers. Meat Science, 94, 239-246.
http://dx.doi.org/10.1016/j.meatsci.2013.02.005

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