Underwood, R.L. and Klein, N.M. (2002) Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand. Journal of Marketing, 10, 58-68.
http://dx.doi.org/10.1080/10696679.2002.11501926

has been cited by the following article:

• TITLE: The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions

  AUTHORS: Greg Clare, Nahide Hancer

  KEYWORDS: Labeling, Lighting, Consumer Behavior, Nutrition

  JOURNAL NAME: Food and Nutrition Sciences, Vol.7 No.7, June 17, 2016

  ABSTRACT: A study was conducted in a grocery store simulation lab at a large Mid-Western university to measure consumer perceptions of meat package label design variations under different LED lighting conditions. A quasi-experimental approach using a multi-group between-within subjects’ post-test only design measured participants’ responses to the novel meat labels. Philip’s HUE consumer LED light bulbs were varied with different colors over beef steak package labels from 2700 K (RED) - 7000 K (BLUE). Goose neck lamps over the packages were used to create the display lighting simulations. The researchers determined that there was evidence of label and lighting interactions which influenced consumer perceptions of nutrition label information both between and within subject groups.