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Maddox, W.S. (1980) Candidate Images among Voters and Nonvoters in 1976. American Politics Quarterly, 8, 209-220. In Newman’s A Review in Political Marketing: Lessons from Recent Presidential Elections, DePaul University.
http://yaffecenter.org/downloads/Complete_List_of_Working_Papers/NEWMAN.pdf http://dx.doi.org/10.1177/1532673X8000800204

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