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Piller, F.T., Lindgens, E. and Steiner, F. (2012) Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization. Social Science Research Network SSRN ID No. 1994981.
http://ssrn.com/abstract=1994981
http://dx.doi.org/10.2139/ssrn.1994981

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