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Hunter, L. M., Kasouf, C. J., Celuch, K. G., & Curry, K. A. (2004). A Classification of Business-to-Business Buying Decisions: Risk Importance and Probability as a Framework for E-Business Benefits. Industrial Marketing Management, 33, 145-154.
http://dx.doi.org/10.1016/S0019-8501(03)00058-0

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