TITLE:
Research on the Later Influential Factors of College Students’ Online Shopping Satisfaction in the Network Building Festival
AUTHORS:
Tongtong Geng, Yifeng Wang, Zeyuan Li
KEYWORDS:
Network Building Festival, Customer Behavior, Online Shopping Satisfaction
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.4 No.3,
March
1,
2016
ABSTRACT:
From double eleven Taobao online shopping
Carnival to Dianping 517 Foodie Festival, the network building festival has
become electricity marketing’s new means of innovation, and it has become the
external manifestation of the “Internet +” action plan. However, most domestic
scholars focus on the shopping experience, the satisfaction of the end of
shopping behavior is less. Based on the domestic and foreign research results
of customer's online shopping satisfaction, this paper makes a survey on
college students who are the research objects, and uses the method of questionnaire
survey and SPSS20.0 analysis software to analyze and evaluate the satisfaction
degree of customer’s online shopping behavior. In this paper, the evaluation
index system and model of College Students’ later satisfaction degree in
shopping carnival are established, and it is help for electricity suppliers to
improve customer's online shopping satisfaction in Shopping Festival.