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Kobayashi, T., Okada, H., Cooharojananone, N., Bracamonte, V. and Suzuki, T. (2013) How Can Electronic Commerce in Developing Countries Attract Users from Developed Countries? A Comparative Study of Thailand and Japan. International Journal of Electronic Commerce Studies, 4, 159-184.
http://dx.doi.org/10.7903/ijecs.1105
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