Merritt, A. C, Effron, D. A., & Monin, B. (2010). Moral Self-Licensing: When Being Good Frees Us to Be Bad. Social and Personality Psychology Compass, 4, 344-357.
http://dx.doi.org/10.1111/j.1751-9004.2010.00263.x

has been cited by the following article:

• TITLE: Nazis by Kraut: A Playful Application of Moral Self-Licensing

  AUTHORS: Claude Messner, Adrian Brügger

  KEYWORDS: Moral Self-Licensing, Prejudice, Stereotypes, Nutrition, Health

  JOURNAL NAME: Psychology, Vol.6 No.9, July 22, 2015

  ABSTRACT: Doing something moral gives one a license to do something immoral. This form of moral compen-sation is called “moral self-licensing”. Interestingly, the moral behavior can take place in another domain than the subsequent immoral behavior. For example, buying eco-friendly products gives one a license to steal. This article is based on the idea that a healthy diet has a moral dimension. As a consequence, consuming a healthy product should give one a license for immoral behavior. This research supports this hypothesis on a playful study. This study shows that drinking sauerkraut juice contributes to a stronger support of Nazi-esque right wing ideology than drinking either nothing or a less-healthy beverage (Nestea).