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Title: The Cooperation Mechanism about Brand Construction in Leisure Agriculture
Source: International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology) (pp 3900-3903)
Author(s): Fubin Shan, Langfang Teacher’s College, Langfang, China
Abstract: The branding development is a critical path to enhance the level of value of leisure agriculture. The development of leisure agriculture relates to at all levels of government, all kinds of business entities, research institutions, service organizations, etc. Effective cooperation of all kinds of organization which is a main effective measures in the process of creating brand of leisure agriculture. Set up scientific and rational cooperation mechanism by government which is to enhance the efficiency of brand construction; leisure agriculture. The cooperation mechanism includes formulate unified goal, increase cooperation power, improve the efficiency of resources, etc.
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