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Title: Study on Choosing Sport Market Route of China
Source: International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology) (pp 3845-3848)
Author(s): Zhanlan You, Sports Management Office, Wuhan Inst. of P.E, Wuhan, China, 430079
Nan Ye, Beijing Sport University, Personnel Department, Beijing, China, 100084
Abstract: With the development of our society and economy, how the sport market of china to better adapt the development trend of market economy and therefore play an more important role in the development of social economy, we need to make it clear what are the problems in the development of sport market currently. This article reasonably raised the choice of sport market route, by analyzing the mechanism of choosing sport market route of China, and by analyzing how to choose the transition way of sport market system.
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