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Author(s): |
Yu Wang, Tourism Department, Shandong Women’s University, Jinan,Shandong Province, China, 250300
Xiaoxi Cui, Tourism Department, Shandong Women’s University, Jinan,Shandong Province, China, 250300 |
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Abstract: |
There are plenty of precious resources of cultural tourism in Shandong Province. Therefore, to analyze the needs and demands of the cultural tourism market, and to explore the market based on guests origins concretely and systematically are undoubtedly good for the development of cultural tourism in Shandong Province, as well as for the enhancement of the comprehensive strength. By consulting the statistic materials and investigating on the spots, we have made a deep analysis of the tourists’ consumption behavior from the aspect of the structure of the market based on gusts origins. Meanwhile, we have made a primary analysis and forecasting of the demands and needs of the cultural tourism in Shandong Province. Through those analyses, some useful references for the further development of the cultural tourism in Shandong Province are expected to be made.
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