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Title: A Study of Classification and Differentiation of Tourism Interpretation System Which Is Based on Tourist Preferences——Take Hunan Liuzi Temple for Example
Source: International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology) (pp 3534-3537)
Author(s): Huiling Zhou, Department of Economic Management, Hunan University of Science and Engineering, Yongzhou, China, 425100
Abstract: From the investigation, we can get the conclusion that the tourists have a strong feeling about the interpretation system, but they are not satisfied with the previous system, so the two stories contradict each other. After the Factor analysis, we can sort the interpretation system into rigid interpretation and flexible interpretation. What’s more, according to the Chi-square test, we can know that, the male would be more likely to understand the scenery through the interpretation than the female, and the elder tourists express a strong preferences for the rigid interpretation. From the analysis we can get two basic points. The one is the scenery spot can improve the interpretation system from the quality and quantity to meet the tourists need, the other is that the content of the interpretation should be more targeted.
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