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Title: |
A Data-Based Investigation into the Influence Factors of Sales Volume of “Home Appliances Going to the Countryside” |
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Source: |
International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology)
(pp 3471-3475)
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Author(s): |
Huiling Song, Department of Public Economics, Xiamen University, XMU, Xiamen, China, 361005 |
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Abstract: |
Home appliances going to the countryside is a government policy which intends to expand domestic demand, improve rural consumption environment and build new socialist countryside. On the basis of former study, this paper set up the model of “home appliances going to the countryside’” product sales, make use of mutiple linear regression and carry out the significance test of regression coefficient, hoping to find out the main influencing factors of product sales. Last, this paper will give the policy advices accordingly.
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