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Title: |
A Study on Demand Features and Market Development of Peasant-Workers’ Leisure Travel |
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Source: |
International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology)
(pp 3465-3470)
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Author(s): |
Guangwen Huang, Nanchang University, Nanchang, China, 330031
Junhong Li, Tsingtao Brewery Culture Media Co., Ltd, Qingdao, China, 266023 |
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Abstract: |
The market development of peasant-workers not only cater for the peasant-workers’ needs, but also promote the tourism industry development and the construction of harmony society in China; we must firstly analyze and muster peasant-workers’ demand features of leisure travel which is the prerequisite and base of the market development of peasant-workers. Research explored that peasant-workers have extremely high desire of leisure travel, while they have not strong leisure travel power resulting from the restriction of income and leisure time，and demand level of peasant-workers is also very low. Most peasant-workers tend to go to natural attractions for appreciating the natural scenery with their friends, just mainly for relieve the fatigue. In order to successfully develop and stir the leisure travel market of peasant-workers, there need the participation and cooperation of many parts in our society effectively, including travel services, governments, employers, society and so on.
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