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Title: |
Research on the Integration of E-Commerce and Logisticswith Cooperation-Competition Theory |
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Source: |
International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology)
(pp 3282-3286)
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Author(s): |
Hongyan Lu, Guangxi Economic Management Cadre College, Nanning, China, 530007 |
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Abstract: |
It sees that the lag-behind Chinese logistics industry has become a bottleneck in the development of Chinese e-commerce. Focusing on the analysis of the interaction mechanism and effects between the logistics industry and e-commerce industry with cooperation-competition theory, the Alibaba macro logistics strategy is applied to foster to build an e-commerce logistics integration model to achieve the goal of promoting the joint development of Chinese e-commerce industry and logistics industry.
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