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Title: Research on the Search Engine Marketing Strategies of Small and Medium-Sized Enterprise
Source: International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology) (pp 3274-3277)
Author(s): Yifeng Wang, Economy and Management School, Xidian University Organization, Xi’an, China
He Jiang, Economy and Management School, Xidian University Organization, Xi’an, China
Abstract: As the dependence of Internet users on the search engine's deepening, search engine has become the primary channel of information collection for users and that makes the enterprise pay more attention to search engine marketing. This paper firstly introduces the related theory of search engine marketing. On the basis of our current domestic utilization situation of search engine marketing, then proposes some search engine marketing strategies of Small and Medium-sized Enterprise.
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