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Author(s): |
Zuting Zheng, College of Economics, Hebei United University, Tangshan, China, 063009;School of Management, Tianjin University, Tianjin, China, 372000
Juan Li, Yisheng College, United University, Tangshan, China, 063009
Licong Ma, College of Economics, Hebei United University, Tangshan, China, 063009
Lingling Jing, School of Management, Harbin Normal University, Harbin, China, 150025 |
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Abstract: |
First of all, this paper analyzes the current situation of B2C e-commerce model of Metersbonwe Group, and describes the company's hardware and software and on-line operating conditions; secondly, points out that in the process of B2C e-commerce development some problems arise, such as low customer loyalty, imperfect logistics and distribution systems, the lack of personalized service, and insufficient network marketing; proposes that Metersbonwe Group should develop long-term customers through the virtual community, improve customer loyalty through CRM; should clear distribution strategies, set up distribution alliances, outsource distribution to intermediaries; should increase the functions of personalized service and personalized pricing; should conduct network market research and carry out network marketing promotion strategies.
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