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Title: |
How Groupon Website Achieve the Trust of Customer？——An Empirical Study Idea of Two Recommendation Strategies |
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Source: |
International Conference on Engineering and Business Management 2012(Part 5 Innovative Technology)
(pp 3238-3241)
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Author(s): |
Yunyun Xu, School of Management, Zhejiang University, Hangzhou, China, 310058 |
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Abstract: |
This paper is based on the phenomenon of the quickly growing and homogenization of groupon websites. Investigate the effectiveness of portal association and satisfied customer endorsements on trust building and buying behavior. Design the research method to study the impact of different recommendation strategies on trust building and plan to study it via laboratory procedure.
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