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Author(s): |
Shuihong Yao, School of Economics and Management, Beijing University of Chemical Technology, BUCT, Beijing, China
Xingxing Wu, School of Economics and Management, Beijing University of Chemical Technology, BUCT, Beijing, China |
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Abstract: |
Establishing a scientific evaluation index system, including index weighting, not only constitutes a
key to evaluating e-business customer satisfaction, but is also critical to the validity and reliability of such
evaluation. It is a practicable way to determine the weight of indexes in the evaluation by synthesizing the
AHP and information entropy. The combination of two methods take into account the preferences of these
indexes, while reduce the subjective and arbitrary strongly, so that the weights will both subjective and objective.
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