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Abstract: |
Molding city brand effectively is an important method of upgrading the urban competitiveness. At present, a lot of cities have made many mistakes in molding cities’ brands, including incorrect position, unobvious characters of cities’ image, absence long-term strategic plans for cities’ brands, outdated minds of tactics for cities’ brands etc. Based on this, this paper is focusing on analyzing valuable countermeasures of molding cities’ brands.
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