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Title: |
The Strategy of Internationalization for Chinese Large-Scale Construction Enterprises: Where to Go and How to Do in a Global Market |
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Source: |
International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management)
(pp 2193-2196)
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Author(s): |
Xu Ren, School of Economics and Management, Beijing Jiaotong University, Beijing, China
Xin Liu, School of Economics and Management, Beijing Jiaotong University, Beijing, China
Shengyue Hao, School of Economics and Management, Beijing Jiaotong University, Beijing, China |
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Abstract: |
This article firstly analyzes the environment of global construction market, focusing on the districts and nations where there will be rapid growth in the following 5~10 years and the chances and challenges in different fields of construction market. Secondly, the international development experiences of the multinational construction enterprises are studied. Thirdly, the suggestions of taking the internationalization strategy for Chinese construction enterprises are pointed out: including the markets and fields they can enter into, the way of entering into these markets, and the preparation they should make for the global business. The paper concluded that the CLCEs should expand their business into the areas such as Asian pacific area, Mid-east, east Europe, Africaand so on, develop new technologies and integrated service ability, cultivate expertise in concessions, improve reputation and seek cooperative partners to expand overseas markets.
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