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Author(s): |
Xue Qiao, College of Business Administration, Liaoning Technical University, Huludao, China, 125105
Yajuan Feng, College of Business Administration, Liaoning Technical University, Huludao, China, 125105 |
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Abstract: |
The hospital's visual identification system reflected the philosophy of the hospital's culture, strategy and brand positioning and other related information, it played an important role for the hospital, which required hospitals to choose an identification system very carefully. Project evaluation could be more objective to reflect the level of a comprehensive identification system’s merits, providing an important basis of making decision for a hospital to select the identification system. In combination with domestic and international identification system evaluation and relative theories of assessment, this article summarized identification system level factors and applied the relevant principles of fuzzy mathematics to build a hospital identification system analysis and evaluation model. This article applied a living example to verify the validity and practicality of the model.
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