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Title: |
Transforming China: Relationships in the Sports World |
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Source: |
International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management)
(pp 2104-2108)
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Author(s): |
Qing Guo, Journalism Department, Chengdu Sport University, Chengdu, China, 610041 |
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Abstract: |
By the method of literature and logical analysis, this paper overviews the transformation of the relationship between sports organizations and mass media from 1980s to now in Chinaand in the aspects of the development of the sports organizations and the evolution of media’s function. The study shows that their relationship has experienced two stages: a brother-like friendliness from 1980s to the early 1990s and partner-like cooperation from 1990s to now. But the later has experienced a honeymoon stage, an antagonism stage and a relatively balanced period which is challenged by internet.
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