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Title: On the Communication Private College of the Brand and Brand Management
Source: International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management) (pp 2085-2086)
Author(s): Yan Liu, Guangzhou City Construction College, Guangzhou, China, 510925
Abstract: In recent years, the development of private college is relatively severe form, to report a downward trend, but some private college to report rate rose steadily, it's brand influence and schools are inseparable. Effective brand communication for private college to bring a second wind, then the effective use of advertising, public relations, brand maintenance and other brand communication tools to enhance the influence of private college has become very important.
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