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Title: On Competitive Strategy Selection of Chinese Construction Business
Source: International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management) (pp 1973-1976)
Author(s): Yulin Wang, Center for Studies of Information Resources, Wuhan University, Wuhan, China, 430072
Xiaojun Chen, Center for Studies of Information Resources, Wuhan University, Wuhan, China, 430072
Abstract: In this paper we analyze the characteristic of construction enterprises in different stages of their development and bring forward corresponded options of competitive strategy. Expatiating available option for construction enterprises to carry out differentiation strategy, overall cost leadership strategy and target concentration strategy.
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