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Abstract: |
Trust mechanism is the foundation for the effective operation of real estate supply chain, the success of real estate project is largely based on the performance and maintenance of trust mechanism. The game analysis, which selects the real estate enterprise and contractor in the supply chain, showed that if desired trust action to be the participants’ optimal choice, the critical step is to transform one-time game into repeated games, namely constructing cooperative relationship based on long term trust among the real estate supply chain participants. Therefore, the establishment of trust mechanism in real estate supply chain is an effective measure to solve long term cooperation, through maintaining trust relationship among participants to increase the supply chain operation efficiency. Based on analysis of the features of real estate supply chain trust relationship, this paper established the process model of the real estate supply trust mechanism, detailed discussed the strategies of constructing real estate supply chain trust mechanism.
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