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Title: Growth Strategies of Chinese Big Businesses——4 Cases in Automotive Industry
Source: International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management) (pp 1771-1773)
Author(s): Zhen Zhang, China Aggregation Capital, Beijing, China
Yuebing Lu, China Jianyin Investment, Beijing, China
Abstract: This paper presents how Chinabuilds its indigenous large firms and focuses on study in the auto industry. After reviewing the development paths and strategies of four biggest companies in automotive sector inChina, the author finds four strategic initiatives for growth.
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