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Author(s): |
Yongzhen Zhou, College of Economics and Management, Chifeng University, Chifeng, China
Yu Wang, College of Economics and Management, Chifeng University, Chifeng, China |
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Abstract: |
Successful companies have a strong corporate culture, corporate culture is for all employees to abide by, these tend to be natural rather than conventional written code of conduct. Is an outstanding corporate culture survival and development of tourism enterprises soul, culture tourism enterprises to conduct in-depth research, corporate culture to grasp the link between the various phenomena. At the same time to see the concept of corporate culture is not static, it is a dynamic process, in the development of form and rich in historical development and social change. Cultural tourism enterprises, including the theory of four elements, namely business environment, values, advanced character (hero), cultural ceremonies.
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