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Title: |
Analysis of the Elderly Tourism Behavior of 4P Based on Marketing Theory |
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Source: |
International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management)
(pp 1632-1635)
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Author(s): |
Yan Shi, Dept. Economics and Management, Nanyang Normal University, Nanyang, China, 473061 |
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Abstract: |
In this paper, elderly travel behavior research to marketing theory perspective, analyzes that the elderly travel motivation and the factors affecting elderly travel behavior under the different motivations through the five levels of Maslow`s theory of needs and the theory of consumer behavior. To explore the psychological elderly, and then study the characteristics of the elderly travel behavior from the perspective of the 4P mix tools in marketing theory, and provide the basis for tourism enterprises developing aged tourism market．
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