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Title: The Real Option and Enterprise Integration
Source: International Conference on Engineering and Business Management 2012(Part 3 Engineering and Project Management) (pp 1603-1605)
Author(s): Dezhu Ye, College of Economics, Jinan University, Guangzhou, China
Xiao Xu, College of Economics, Jinan University, Guangzhou, China
Tao Yue, College of Economics, Jinan University, Guangzhou, China
Ming Tong, College of Economics, Jinan University, Guangzhou, China
Abstract: The article mainly analyses the boundary of the enterprise by using the real option theory. The real option theory shows that the integration degree of enterprise has options value, which is associated with the volatility it faces. According to the analysis in this paper, the price volatility and demand volatility the enterprise faces is directly proportional to its integration degree, while the technological volatility is inversely related to the integration degree of the enterprise.
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